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Trademark topic:Beats by Dr. Dre

The value of the Beats trademark

beats headphones

According to Apple's official website, on May 28, 2014, they acquire Beats Music & Beats Electronics. In order to fully protect this trademark, Beats has continued to spend a lot of money on trademark registration. Just in China, from 2014 to 2018, they registered dozens of trademarks about beats.

beats trademark in China


The similar products around the world, it is not uncommon. These similar products have caused Apple to worry about bad competition, but they have already done trademark protection work in advance.

beats headphones


Beats Music was originally created by the famous music artist Dr Dre and the brand created in 2006. Since then, the business has grown to produce high-end headphones, speakers and online music streaming services. On the eve of Apple's acquisition, Beats had a market capitalization of about $2 billion. In May 2014, Apple used $3 billion to acquire Beats, and the Beats brand remained independent after the acquisition. However, a few months after the acquisition, another high-end sound systems and headphones factory, Bose Corporation, filed a legal complaint against Beats Electronics for allegedly infringing patents related to its noise-canceling. Finally, Bose and Beats got a settlement on the patent infringement issue, but in fact, in the time when the lawsuit was filed, Beats has also started the work of cracking down on fake copies.

--Skywalk Trademark tips: Beats by Dr. Dre

The images of Beats are simple, but they bring the main products, core ideas and product audiences together in one image. The Beats earphones are the original red and black color schemes, so the logo is also red and black, and the middle "b" character not only represents the Beats brand, it also seems to put the earphones on the child's head.

beats trademark  power beats

beats logo     headphones image

beats monster cable

Pictured above is the headset launched by "Beats by dr.dre" in 2008, manufactured by Monster Cable, which ended the partnership in 2012.

beats by dr. dre official website : www.beatsbydre.com

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