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Create self-brand value


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Features Shoes   Creat a Brand


       In the consumer marketplace, especially in the field of mass consumer goods, the same type of products are often a dozen or even dozens of brands for consumers to choose the face of many commodities it difficult for consumers to compare the merits individually through product quality,At this time, the importance of brand becomes fully.Just think, referred to "fast food," the word, you'll think of which brand?When you talk about "mobile phone" brand with friends, the most often heard is which brand of products?I believe we have the mind must answer, and the answer is the brand in the market price of possessionModern operators more and more attention to brand building, however, to establish a brand, it takes a long time investment of resources,For enterprises, especially SMEs, nature is a burden, there is also considerable risk.Macao businessman Mr. Zeng Zhaonan recently came up with a method leveraging occasion, in order to use fewer resources and less time to the creation of the brand.

   

 Implement differentiation strategy

    Over the years Mr. Zeng engaged in garment production and trade business in the China, earlier determined  to back to Macao development.His business interests are footwear, but in many footwear brands stand out is not easy, it must take the difference of the route.Thoughts Macao tourism service-oriented, long-term large number of people standing work (including gaming enterprise, luxury shopping guide, business people, etc.),He thought of the idea of functional shoes. The so-called functional shoes that have additional features shoes, such as breathable, help reduce fatigue.He successfully buy foreign brands "Decom", and in cooperation with the German designer, design and production help to reduce fatigue for different foot-shaped shoes.The brand had earlier registered in Hong Kong and Macao and the mainland registered trademarks and patents. Mr Zeng's store has been opened in October, just three months has reached break-even.


 Prior foot  After the match shoes

    Zeng commodity comfortable shoes as a selling point, the selected working people as the main sales targets, market position clear,While the introduction of the footwear market, a rare characteristic - Macao's only experience with foot pad service, highlighting its own brand of functional elements, improve product additional price, he store has a test-foot, customers can experience first free foot, and then the foot can fit into their insoles.He said that after the shop, has been widely publicized in the betting practitioners, many guests visit, that the Department of free foot inspection especially popular. "Municipal court shoes similar, only to deliver differentiating features and services, in order to gain a firm foothold in the competitive market," he said.


 To promote their online and offline

    Brand is the soul of the company, is the first step to create a brand, you want to make consumers aware of the company's brand, promotion of natural essential.Given today's strong network of power, Mr Tsang at the same time to open the store, but to establish a special page online social platform to broaden channels of more than propaganda, but also to interact with customers, collect customer feedback.When talking about the future, he said that there are overall promotional strategies, such as online and offline synchronization operations to join the way of chain entering the mainland market.

    

Continuous learning beneficial for business

    While Zeng has accumulated a lot of business experience, but still continuous learning, learning. He often attended some business-related awareness seminar, theory and experience of others to absorb the business, as well as master the latest market developments.Most recently, he's a busy business also take the time to participate in the Macau Productivity and Technology Transfer Center marketing courses offered. He said the training courses and their years of combined experience in the mall together, the future business of great help.

    A brand subject to quenching chain to success of time. Sometimes, it may not be a lot of resources into effective, only one step at a time, or occasionally borrows occasion, can succeed. Brand road for entrepreneurs, although remote and rugged, but once established successfully, this intangible asset will be able to bring significant benefits.


Original:http://www.macaodaily.com/html/2013-12/26/content_865127.htm


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